For patients who experience seizures associated with Dravet syndrome
Dravet syndrome is a severe, early-onset epilepsy marked by frequent, prolonged seizures that resist conventional therapies. The condition puts a heavy burden on patients and families, revealing the urgent need for more effective treatments.
FINTEPLA is proven to reduce seizures by more than 75% in patients with Dravet syndrome, giving families back the moments that matter.
“Having seizure-free moments allows Callie to live an 11-year-old’s life. By choosing FINTEPLA, her neurologist made a profound impact.”
– Darlene, caregiver and mother
The challenge
Despite FINTEPLA’s proven efficacy, many healthcare providers remain unaware or uncertain of its potential. Concerns about cardiac side effects persist, along with doubts about whether it can truly deliver life-changing results. Our challenge was to reposition FINTEPLA as a foundational treatment for Dravet syndrome by showcasing its profound impact on seizure reduction and family well-being.
Profound serves a dual meaning:
both as a clinical benchmark and an emotional benefit.
The solution
We developed The Sound of Profound campaign to bridge the gap between clinical efficacy and emotional impact. This unexpected, empathetic initiative amplifies the voices and everyday moments of families who have experienced profound seizure reduction with FINTEPLA, celebrating the joy and normalcy that return with seizure-free moments.
CREATIVE APPROACH
We launched the campaign with 3 real-life video stories featuring Dravet syndrome patients and their families, highlighting their unique journeys with FINTEPLA. The campaign expanded across multiple touchpoints, including:
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Immersive videos showcasing profound seizure reduction
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Digital and social media assets driving traffic to Fintepla.com
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Engaging tradeshow booth and caregiver materials
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Family video project engaging the Dravet syndrome community
Each story focused on sound, using dynamic audio and visuals to deepen the connection with families’ real-life experiences. By spotlighting the sounds that return when seizures are controlled, the campaign brought FINTEPLA’s efficacy to life in a deeply emotional way.
Creative vision
The Sound of Profound is a fully immersive, powerfully emotive print, digital, and social initiative that amplifies the real-life sounds of seizure-free moments for loved ones with Dravet syndrome, and their families—both verbally and visually.
This is what seizure-free moments sound like.
“When we hear Emma say her name, it means so much.”
– Nicole, caregiver and mother
THE IMPACT
This campaign, with 6 patient video stories and counting, continues to make a lasting impression on HCPs, caregivers, and the Dravet community. It gives them a tangible way to experience the life-changing benefits of FINTEPLA, inspiring hope and action.
“To see him smile and hear him laugh, it’s something you can’t describe.”
– Erika, caregiver and mother
RESULTS
86%
HCP engagement
67%
Display ad engagement
26%
Email open rate
